Apicare is one of the most transparent and genuine Manuka honey brands on New Zealand shelves. They recently initiated a small evolution of the brand. This was applied to packaging and other supporting brand collateral.

Apicare products are available to purchase direct.

To make it even easier to shop at Città, they requested a gift guide mechanism to sit alongside the online store. Due to the unique and evolving nature of the Città brand they are able to tailor the colours and imagery in-house to match their current season's palette. The intention for this piece was to use it for seasonal occasions but also for the un-initiated or last minute gift buyer.

Ecostore’s fundraising soaps have been a game changer in the community fundraising sector. To showcase this, a new look and feel was established to assist with future marketing and advertising. Creative direction, implementation guidelines and templates were created for the fundraising department to use and interpret in-house.

All assets were self generated to enable a unique campaign for ecostore.

A B&F paper promotion for their ‘curious metallics’ stock. A limited edition book which can be read from both ends, exploring the ancient theory of yin and yang. Objects were paired together with their corresponding yin or yang. A combination of sourced and photographed material was created for the project. The book was distributed nationally with the intention to roll out internationally as well.

This project was completed with the lovely team at Supply.


Awards:
Best Awards 2017 - Bronze Colour Award

Best Awards 2017 - Design Communication Award

Ecostore launched a new laundry range in late 2016, with a focus to show consumers that natural products can be effective without costing the earth. The direction “Stain stories” was developed and implemented across various print and digital outputs, to introduce Extraclean to the market.

Fill the Silence Project is a deeply personal one - developed over a three year period. Cancer has the tendency to scare people off, leaving patient's like myself feeling lonely and isolated. This project aims to maintain communication between friends and patients, by showing patients why and how to give permission to talk to them about cancer.

"We all know cancer's shit but what's shittier is when it stops your friends from talking to you".

The book was officially launched on 26 September 2015 it can be purchased online or order it over the counter at any good book store.

Images featured are from the launch night.

#FillTheSilenceProject

Credits
Photography – James Allen, Lauren Wepa & Alicia Elizabeth
Special thanks – All the members and staff of CanTeen New Zealand