Apicare is one of New Zealand's most transparent and genuine Manuka honey brands on the shelves to date. Recently they initiated a small evolution of the brand to be created. The solution was to maintain elements from the exisiting brand, with a more modern aesthetic. This was applied to packaging and other supporting brand collateral.
These are currently available here.
To make it even easier to shop at Città a git guide was designed and created, with the help of the smart people at Blackpepper. Desktop, tablet and mobile versions were designed during the process. Due to the unique and evolving nature of the Città brand they are able to tailor the colours and imagery to match their current season's palette. The intention for the piece to use it for seasonal occasions but also for the stumped or last minute gift buyer.
Ecostore’s fundraising soaps have been a game changer in the community fundraising sector. In order to showcase this and celebrate the new and exclusive pear scent a new look and feel was established to assist with future marketing and advertising. Direction and various guidelines were created for the fundraising department to then use in-house with their design teams. If you want to see some of it in full swing check out their social media here.
All assets were self generated to enable a unique campaign for ecostore.
A B&F paper promotion for their stock curious metallics. A limited edition book which can be read from both ends exploring the ancient theory of yin and yang. Objects were paired together with their corresponding yin and yang. A combination of sourced and photographed material was created for the project. It is currently being distributed nationally with the intention for it to be produced internationally.
This project was completed with the expertise of the design studio, Supply.
Ecostore launched a new laundry range in late 2016, with a focus to show consumers that natural products can be effective without costing the earth. The direction “Stain stories” was developed and implemented across multiple print and digital outputs to introduce Extraclean to the market.
William Nicholson’s 2015 thesis exploring and questioning the future of New Zealand meat exports was visionary, untraditional and a stepping stone for the New Zealand meat industry.
Approached to establish the layout and overall visual tone of the book, I based it on two key principals, asymmetry and balance. This was to reflect Will’s visionary and untraditional approach to the project.
No page is symmetrical in layout and achieves balance through asymmetry, accompanied by opposing type orientation influenced by container typography.
This document aims to take you on a journey, from research to design proposition, highlighted through the carefully crafted blue tonal palette; starting with a deep blue and finishing with a bright blue.
Feel free to enquire if you would like to see more of the document or if you want to know more about the thesis itself go here.
Fill the Silence Project is a personal one developed over a three year period. Cancer has the tendacy to scare people off leaving patient's, like myself feeling lonely and isolated. This project aims to maintain communication between friends and patients by showing patients why and how to give permission to talk to them or about cancer. "We all know cancer's shit but what's shittier is when it stops your friends from talking to you".
The book was officially launched on 26 September 2015 it can be purchased online or order it over the counter at any good book store.
Images featured are from the launch night.
Photography – James Allen, Lauren Wepa & Alicia Elizabeth
Special thanks – All the members and staff of CanTeen New Zealand
After being asked to produce another card series by Canteen I became fascinated with the history of card giving, particularly Victorian calling cards.
Cards were sent to residents or left by visitors when messages weren’t able to be delivered in person.
A coding system was implemented as a quick reference as to what type of messages the cards contained. Each corner of the card was assigned a different meaning, condolences, goodbye, congratulations, and when folded it represented the calling card's content.
This card series explored the folded corner system. The first image was used in the 2015 Canteen greeting card collection.
This five part series was produced for Canteen's annual Christmas and Greeting card ranges. The cards were rolled out over a 4 year period (2014 - 2017) contributing to over a million dollars raised for the charity.
It was key that each design showcased New Zealand appropriately to maintain a true, international impression, hence the choice to feature only native New Zealand plantation. It’s symbolism also lends itself to represent the new life and beauty a person discovers after experiencing something like cancer.
If you’re lucky you might still be able to purchase them here.
Special thanks – Dr Carole Shepheard, Heather Mandeno & Diane McKissock-Davis, CanTeenNZ
A project requiring the attention from a frustrating matter to fuel and build a protest against or for an issue. Slacktivism was the driving force and includes an informative and encouraging booklet to educate readers about how to make their 'clicks' count. Three posters also accompanied the booklet. Colour choice and application were determined by the current application used by Facebook.
A mixture of gloss and matte paper stocks were used to portray the contrast in realities between the digital and physical worlds.
Posters were hand printed influenced by orginial letterpress procedures.