William Nicholson’s 2015 thesis exploring and questioning the future of New Zealand meat exports was visionary, untraditional and a stepping stone for the New Zealand meat industry.
Approached to establish the layout and overall visual tone of the book, I based it on two key principals, asymmetry and balance. This was to reflect Will’s visionary and untraditional approach to the project.
No page is symmetrical in layout and achieves balance through asymmetry, accompanied by opposing type orientation influenced by container typography.
This document aims to take you on a journey, from research to design proposition, highlighted through the carefully crafted blue tonal palette; starting with a deep blue and finishing with a bright blue.
Feel free to enquire if you would like to see more of the document or if you want to know more about the thesis itself go here.