A project requiring the attention from a frustrating matter to fuel and build a protest against or for an issue. Slacktivism was the driving force and includes an informative and encouraging booklet to educate readers about how to make their 'clicks' count. Three posters also accompanied the booklet. Colour choice and application were determined by the current application used by Facebook.
A mixture of gloss and matte paper stocks were used to portray the contrast in realities between the digital and physical worlds.
Posters were hand printed influenced by orginial letterpress procedures.